The Atlas Hearth Rug: Authentic Beni Ourain Natural Wool & Terracotta Pattern

267,54 £ 2.516,40 £Price range: 267,54 £ through 2.516,40 £

Authentic high-pile Beni Ourain style rug, hand-knotted with natural wool and featuring a modern geometric pattern in terracotta red and charcoal black.

Description

A striking and warm interpretation of the classic Moroccan tribal design, the Atlas Hearth Rug masterfully blends the plush comfort of a traditional Beni Ourain with a bold, contemporary pattern. Hand-knotted by skilled Berber women artisans in the Atlas Mountains, this rug is a genuine piece of Moroccan heritage, designed to be a luxurious centerpiece in any modern or bohemian interior.

✨ Key Features

  • Design & Pattern: This piece features the iconic high-pile, shaggy texture of a Beni Ourain rug, setting a soft, creamy natural wool backdrop. The geometric pattern breaks from the traditional minimalist lozenge, showcasing a dense, layered design of red/terracotta squares interlocked with finer black lines and charcoal diamond motifs. The asymmetry and slightly imperfect lines are a beautiful hallmark of authentic hand-knotting, telling the story of the weaver.

  • Material: Crafted from 100% premium, natural sheep’s wool. The thick, resilient wool is exceptionally soft underfoot, offering a luxurious shag pile that is perfect for insulation and comfort.

  • Color Palette: The dominant color is the rich, un-dyed creamy/ivory wool, highlighted by the striking use of vibrant red/terracotta and deep black/charcoal lines. This warm, colorful update to the classic neutral Beni Ourain adds a burst of grounding color and visual texture.

  • Craftsmanship: Hand-knotted using ancestral techniques passed down through generations of Berber women in Morocco’s High Atlas region. This is a durable, heirloom-quality piece designed to last for decades.

  • Style Versatility: While rooted in tribal tradition, the bold colors and clean geometry make it incredibly versatile. It is an ideal anchor for Scandinavian, Minimalist, Mid-Century Modern, or richly layered Bohemian spaces.

🏡 Suggested Placement

Perfect for adding warmth and sophisticated texture to a living room, master bedroom, or formal study. The thick pile provides excellent sound dampening and a cloud-like sensation underfoot.

📜 Cultural Significance

Each motif holds symbolic meaning, often representing protection, fertility, and the weaver’s life experiences. By purchasing this handwoven piece, you are supporting the continuation of this rich cultural craft and the livelihoods of the weaving cooperatives.

SHIPPING: Items are made to order and typically ship within 8-10 Weeks. Click here for more information about delivery options.

RETURNS: Return requests can be made within 60 days of your item(s) delivery. Click here for more information on returns.

Additional information

Size

10 x 12 feet ≈ 305 x 365 cm, 10 x 14 feet ≈ 305 x 425 cm, 12 x 12 feet ≈ 365 x 365 cm, 3 x 5 feet ≈ 90 x 150 cm, 4 x 6 feet ≈ 120 x 180 cm, 5 x 6 feet ≈ 150 x 180 cm, 12 x 14 feet ≈ 365 x 425 cm, 5 x 7 feet ≈ 150 x 210 cm, 5 x 8 feet ≈ 150 x 240 cm, 6 x 8 feet ≈ 180 x 245 cm, 6 x 9 feet ≈ 180 x 270 cm, 8 x 10 feet ≈ 240 x 305 cm, 8 x 11 feet ≈ 240 x 335 cm, 9 x 12 feet ≈ 275 x 365 cm, 10 x 16 ft ≈ 305 x 488 cm

Fringes/Tassels

Both Sides, One side, Without

Key Specifications & Craftsmanship Detail

Product Name: The Atlas Hearth

Material: 100% Natural Wool (Premium Sheep’s Wool)

Origin: Atlas Mountains, Morocco

Technique: Hand-Knotted / Hand-Woven

Pattern: A contemporary take on the classic Beni Ourain, this high-pile rug features a soft, creamy natural wool backdrop accented by a bold, interlocking geometric pattern in warm terracotta red and fine charcoal black lines.

 

Sizing

The Atlas Hearth is a hand-knotted, made-to-order piece, meaning you are never limited to standard sizes. Every rug we create is fully custom and woven to your exact specifications.

Your Custom Range:
Whether you need a small accent piece starting at 2 ft x 3 ft or a room-defining area rug up to 12 ft x 16 ft (or even larger), we can weave any precise dimension you require.

Most Popular Dimensions:
For inspiration, we frequently craft rugs in highly sought-after sizes that perfectly anchor living spaces:

  • Medium: 5 ft x 8 ft

  • Large: 8 ft x 10 ft and 9 ft x 12 ft

  • Oversized: 10 ft x 14 ft and 12 ft x 15 ft

  • Runners: Custom lengths and widths available for hallways, kitchens, or landings

Ordering & Production

  • Made-to-Order Excellence: Each rug is meticulously hand-knotted specifically for your order, ensuring a unique and personalized masterpiece.
  • Production Lead Time: Please allow 8-10 weeks for the creation of your custom rug. Our artisans dedicate their time to crafting each piece with the highest standards of quality.
  • Order Confirmation: You will receive an email confirmation shortly after placing your order, detailing your custom rug specifications.
  • Production Updates: We will keep you updated on the progress of your rug via email as it moves through the weaving process.
  • Payment Options:
    1. FULL PAYMENT: Pay the entire amount upfront for immediate order processing.
    2. 50% DEPOSIT: To secure your order with a 50% deposit, please contact us directly . The remaining balance will be due and requested prior to your rug being shipped.
  • Process Overview: Once your order is placed (or deposit received), our artisans begin the weaving process.
  • Cancellations & Changes: Due to the custom, made-to-order nature of our rugs, cancellations or changes to your order must be requested within 48-72 hours  of purchase. After this period, production may have already begun, and changes might not be possible. Please contact us immediately if you need to modify your order.

Shipping & Delivery

  • Global Express Shipping: We offer fast and reliable international shipping for your custom rug.
  • Carrier: All orders are shipped via FedEx Express.
  • Estimated Delivery Time (After Production): Once your rug is complete and ready for dispatch, delivery typically takes  3-7 business days depending on your location.
  • Tracking: A tracking number will be provided as soon as your rug ships, allowing you to monitor its journey to your doorstep.
  • Customs & Duties: Please note that international customers may be subject to customs duties, taxes, or import fees upon delivery, which are the responsibility of the buyer.

Care Instructions

  • Vacuum Regularly: Use a vacuum cleaner without a beater bar, or on a low suction setting, to prevent damage to the wool fibers.
  • Spot Clean: Blot spills immediately with a clean, dry, white cloth. Avoid harsh chemicals.
  • Professional Cleaning: For deep cleaning or stubborn stains, we highly recommend consulting a professional rug cleaner specializing in wool rugs.
  • Rotation: Rotate your rug periodically to ensure even wear and exposure to light, prolonging its beauty.”