Handwoven in Morocco’s Atlas Mountains, Beni rugs are renowned for their luxurious feel and timeless beauty. Crafted from 100% natural wool, these plush Beni rugs boast intricate Berber designs, traditionally featuring bold geometric patterns in black and white. Modern variations offer a wider range of colors, allowing you to find the perfect Beni rug to complement your decor.

What truly sets Beni rugs apart is their exceptional softness. Unlike some other wool rugs, Beni rugs undergo a meticulous washing process that removes any harshness, resulting in a decadently soft texture underfoot. This unique process, a closely guarded secret honed over generations by skilled artisans, is what makes Beni rugs so special.