Handmade Checkered Moroccan Wool Rug

Handmade Checkered Moroccan Wool Rug | Beige & Red Berber Style SERIF

345,00 $ 3.245,00 $Price range: 345,00 $ through 3.245,00 $

Size

The SERIF Rug: An authentic, hand-knotted Moroccan Berber rug in premium wool. Features a bold checkerboard pattern in beige and brick red, perfect for anchoring modern, bohemian, or minimalist spaces.

Description

Introduce a bold and vibrant piece of Moroccan heritage with SERIF, an authentic Hand-Knotted Berber Rug. This masterpiece blends traditional quality with a striking contemporary design, featuring a trendy checkerboard pattern that instantly anchors any room. Woven by hand from 100% natural wool, SERIF is more than a rug—it is a cozy, yet energetic statement of style and tradition.

Key Features

Iconic Pattern: Features a dramatic checkerboard design—a modern classic that references the striking tile work found in traditional Moroccan architecture (riads).
Vibrant Color Palette: The bold contrast of Natural Beige/Cream and Deep Terracotta Red (or Brick Red) provides warmth and a chic, bohemian aesthetic. The color Red often symbolizes power and protection in Berber culture.
Authentic Craftsmanship: Hand-knotted by skilled Berber women artisans in the Atlas Mountains, this rug is a unique, one-of-a-kind piece, carrying the spirit of ancestral techniques.
Premium Natural Wool: Made from 100% natural sheep wool, the texture is thick, soft, and plush. Wool is naturally resilient, fire-retardant, and insulating, ensuring superior comfort and durability.
Symbolic Meaning: The Barley symbol (the checkered pattern itself) is believed to represent fertility, abundance, and the perfect balance between opposites—making this rug a thoughtful addition to your home.

Why SERIF is the Perfect Choice

SERIF effortlessly bridges the gap between vintage Moroccan charm and modern interior trends. The durable, thick weave is ideal for defining high-traffic areas like the living room and dining room, while its softness makes it perfect for cozy spaces like a bedroom or reading nook. By purchasing this rug, you are supporting ethical, handmade artistry and bringing home a timeless piece that holds both history and powerful symbolism.

SHIPPING: Items are made to order and typically ship within 8-10 Weeks. Click here for more information about delivery options.

RETURNS: Return requests can be made within 60 days of your item(s) delivery. Click here for more information on returns.

Additional information

Size	10 x 12 feet ≈ 305 x 365 cm, 10 x 14 feet ≈ 305 x 425 cm, 12 x 12 feet ≈ 365 x 365 cm, 3 x 5 feet ≈ 90 x 150 cm, 4 x 6 feet ≈ 120 x 180 cm, 5 x 6 feet ≈ 150 x 180 cm, 12 x 14 feet ≈ 365 x 425 cm, 5 x 7 feet ≈ 150 x 210 cm, 5 x 8 feet ≈ 150 x 240 cm, 6 x 8 feet ≈ 180 x 245 cm, 6 x 9 feet ≈ 180 x 270 cm, 8 x 10 feet ≈ 240 x 305 cm, 8 x 11 feet ≈ 240 x 335 cm, 9 x 12 feet ≈ 275 x 365 cm, 10 x 16 ft ≈ 305 x 488 cm
Fringes/Tassels	Both Sides, One side, Without

Size

10 x 12 feet ≈ 305 x 365 cm, 10 x 14 feet ≈ 305 x 425 cm, 12 x 12 feet ≈ 365 x 365 cm, 3 x 5 feet ≈ 90 x 150 cm, 4 x 6 feet ≈ 120 x 180 cm, 5 x 6 feet ≈ 150 x 180 cm, 12 x 14 feet ≈ 365 x 425 cm, 5 x 7 feet ≈ 150 x 210 cm, 5 x 8 feet ≈ 150 x 240 cm, 6 x 8 feet ≈ 180 x 245 cm, 6 x 9 feet ≈ 180 x 270 cm, 8 x 10 feet ≈ 240 x 305 cm, 8 x 11 feet ≈ 240 x 335 cm, 9 x 12 feet ≈ 275 x 365 cm, 10 x 16 ft ≈ 305 x 488 cm

Fringes/Tassels

Both Sides, One side, Without

Key Specifications & Craftsmanship Detail

Product Name: SERIF

Material: 100% Natural Wool (Premium Sheep’s Wool)

Origin: Atlas Mountains, Morocco

Technique: Hand-Knotted / Hand-Woven

Pattern: The SERIF rug features a bold, classic checkerboard pattern. The design uses a high-contrast palette of Natural Beige/Cream and Deep Terracotta Red, creating an energetic and timeless geometric look.

Colors: Natural Beige/Cream and Deep Terracotta Red

Pile Height: Approx.1 inch (Medium Shag)

Sizing

The SERIF is a hand-knotted, made-to-order piece, meaning you are never limited to standard sizes. Every rug we create is fully custom and woven to your exact specifications.

Your Custom Range:
Whether you need a small accent piece starting at 2 ft x 3 ft or a room-defining area rug up to 12 ft x 16 ft (or even larger), we can weave any precise dimension you require.

Most Popular Dimensions:
For inspiration, we frequently craft rugs in highly sought-after sizes that perfectly anchor living spaces:

Medium: 5 ft x 8 ft
Large: 8 ft x 10 ft and 9 ft x 12 ft
Oversized: 10 ft x 14 ft and 12 ft x 15 ft
Runners: Custom lengths and widths available for hallways, kitchens, or landings

Ordering & Production

Made-to-Order Excellence: Each rug is meticulously hand-knotted specifically for your order, ensuring a unique and personalized masterpiece.
Production Lead Time: Please allow 8-10 weeks for the creation of your custom rug. Our artisans dedicate their time to crafting each piece with the highest standards of quality.
Order Confirmation: You will receive an email confirmation shortly after placing your order, detailing your custom rug specifications.
Production Updates: We will keep you updated on the progress of your rug via email as it moves through the weaving process.
Payment Options:
1. FULL PAYMENT: Pay the entire amount upfront for immediate order processing.
2. 50% DEPOSIT: To secure your order with a 50% deposit, please contact us directly . The remaining balance will be due and requested prior to your rug being shipped.
Process Overview: Once your order is placed (or deposit received), our artisans begin the weaving process.
Cancellations & Changes: Due to the custom, made-to-order nature of our rugs, cancellations or changes to your order must be requested within 48-72 hours of purchase. After this period, production may have already begun, and changes might not be possible. Please contact us immediately if you need to modify your order.

Shipping & Delivery

Global Express Shipping: We offer fast and reliable international shipping for your custom rug.
Carrier: All orders are shipped via FedEx Express.
Estimated Delivery Time (After Production): Once your rug is complete and ready for dispatch, delivery typically takes 3-7 business days depending on your location.
Tracking: A tracking number will be provided as soon as your rug ships, allowing you to monitor its journey to your doorstep.
Customs & Duties: Please note that international customers may be subject to customs duties, taxes, or import fees upon delivery, which are the responsibility of the buyer.

Care Instructions

Vacuum Regularly: Use a vacuum cleaner without a beater bar, or on a low suction setting, to prevent damage to the wool fibers.
Spot Clean: Blot spills immediately with a clean, dry, white cloth. Avoid harsh chemicals.
Professional Cleaning: For deep cleaning or stubborn stains, we highly recommend consulting a professional rug cleaner specializing in wool rugs.
Rotation: Rotate your rug periodically to ensure even wear and exposure to light, prolonging its beauty.”