Expressive Ancestral Artistry from Our Workshop

The Ifri Rug is a premier example of contemporary layout integrated with time-honored heritage, meticulously handcrafted within our specialized workshop located in Khenifra, Morocco. Moving completely away from commercial mass production, each piece is individually hand-knotted by skilled local women artisans using generations-old ancestral techniques. The exact grid alignment required to weave these delicate repeating geometric symbols across the plush blue pile demands incredible skill, resulting in an exceptionally durable and singular work of textile art.

Rhythmic Heritage & Modern Balance Designed to act as a sophisticated focal point for modern interiors, Ifri blends ancient Amazigh symbolism with a clean architectural layout. A serene field of plush dusty slate-blue wool is structured by an all-over grid of deep burgundy hook motifs, framed by a clean, solid burgundy perimeter border. Its heavy, hand-knotted profile delivers exceptional visual harmony and unmatched underfoot comfort to main living areas, architectural bureaus, or primary bedrooms.

Technical Product Specifications

• Brand: Berber Creations

• Rug Name: Ifri (derived from Tmaziɣt for “Grotto” or “Sanctuary”, capturing the serene depth and ancient symbolic motifs woven throughout the design)

• Origin: Hand-knotted in Khenifra, Atlas Mountains, Morocco

• Construction Method: Traditional Hand-Knotted (100% Authentic Berber Weave)

• Style Class: Beni Mrirt / Geometric All-Over Motif / Structural Modernist / Contemporary Moroccan

• Material Composition: 100% Premium Natural Wool

• Primary Color Palette: Soft Dusty Slate Blue, Deep Burgundy, and Natural Cream

• Texture & Pile Profile: Thick, ultra-dense plush wool pile with cleanly defined contrast line work

• Fringe Features: Natural cream braided tassel fringe on both top and bottom edges with deep burgundy selvedge detailing

SHIPPING: Items are made to order and typically ship within 8-10 Weeks. Click here for more information about delivery options.

RETURNS: Return requests can be made within 60 days of your item(s) delivery. Click here for more information on returns.