Expressive Ancestral Artistry from Our Workshop

The Ifri Rug is a premier example of contemporary layout integrated with time-honored heritage, meticulously handcrafted within our specialized workshop located in Khenifra, Morocco. Moving completely away from commercial mass production, each piece is individually hand-knotted by skilled local women artisans using generations-old ancestral techniques. The complex coordination required to weave this organic, vein-like tree bark pattern demands incredible precision, resulting in an exceptionally durable and singular work of textile art.

Natural Organic Textures & Neutral Warm Depth

Designed to act as a captivating architectural centerpiece for modern floors, Ifri captures attention through its highly tactile, structural composition. Dense, vertical ribs of ultra-plush beige wool are broken up by deliberate linear pathways and branching charcoal lines revealing the lower-pile dark foundation underneath. This heavy, hand-knotted profile delivers exceptional depth and unmatched underfoot comfort to main living areas, architectural bureaus, or primary bedrooms.

Technical Product Specifications

• Brand: Berber Creations

• Rug Name: Ifri

• Origin: Hand-knotted in Khenifra, Atlas Mountains, Morocco

• Construction Method: Traditional Hand-Knotted (100% Authentic Berber Weave)

• Style Class: Beni Mrirt / Organic Abstract / Tree Bark Patterning / Sculptural Relief / Organic Modernism

• Material Composition: 100% Premium Natural Wool

• Primary Color Palette: Warm Natural Beige and Charcoal Black

• Texture & Pile Profile: Thick, ultra-dense plush pile with deeply defined structural high-and-low carved architectural contours

• Fringe Features: Braided cream tassel fringe with dark selvage framing on all edges

SHIPPING: Items are made to order and typically ship within 8-10 Weeks. Click here for more information about delivery options.

RETURNS: Return requests can be made within 60 days of your item(s) delivery. Click here for more information on returns.